{"title":"Matcha","description":"\u003cp\u003eFuji Matcha\u003c\/p\u003e","products":[{"product_id":"kuro-fuji","title":"Kuro Fuji","description":"\u003cp\u003eWhen you start paying close attention to what you put into your body every day, the things you choose begin to change. Kuro Fuji was born to meet that standard — the flagship of FUJI MATCHA, crafted for those who refuse to compromise.\u003c\/p\u003e\n\u003cp\u003eSourced from Honyama, Shizuoka, and certified organic. Grown without pesticides or chemical fertilizers, these leaves carry a clean, deep umami and the bold, full-bodied richness that only the finest koicha-grade matcha can deliver. Every cup tastes like the land itself — honest, grounded, and quietly extraordinary.\u003c\/p\u003e\n\u003cp\u003eFor slow mornings when you want to be fully present. For a bowl of koicha that demands nothing but stillness. For the nights when you want to genuinely take care of yourself. If you believe that what you consume every day should be something you truly trust, Kuro Fuji is your answer — and a gift you can give with complete confidence.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKuro Fuji (HIKARI)\u003c\/h3\u003e\n\u003cp\u003eOrigin: Nishimata, Honyama District, Shizuoka (Organic Cultivation)\u003cbr\u003eCultivar: Yume Wakaba\u003cbr\u003eGrinding Method: Machine-ground\u003cbr\u003eTea Leaves: First Harvest (First Flush)\u003c\/p\u003e","brand":"Fuji Matcha","offers":[{"title":"Default Title","offer_id":44470957637767,"sku":null,"price":6000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/5166\/0679\/files\/2800fb6defd91d77d96d2eb6d31cf8ac.jpg?v=1782289028"},{"product_id":"aka-fuji","title":"Aka Fuji","description":"\u003cp\u003eWhat if, instead of reaching for the coffee maker this morning, you whisked a bowl of matcha? That one small shift in your daily ritual can change the entire tone of your day. Aka Fuji was made to be that shift.\u003c\/p\u003e\n\u003cp\u003eHonyama in Shizuoka is a steep, mountain-valley tea region where dramatic temperature swings between day and night coax deep flavor into every leaf. Aka Fuji draws on that terroir — a beautifully balanced cup where natural sweetness and a clean, brisk astringency exist in perfect harmony. Light and smooth as usucha, rich and grounding as koicha. Versatile enough to become whatever your morning needs.\u003c\/p\u003e\n\u003cp\u003eNo special equipment. No complicated technique. Just add hot water, whisk, and drink. Keep it on your kitchen counter, beside your desk, wherever your mornings begin. A new ritual is waiting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAka Fuji (Honyama)\u003c\/h3\u003e\n\u003cp\u003eOrigin: Honyama District, Shizuoka\u003cbr\u003eCultivar: Yabukita\u003cbr\u003eGrinding Method: Stone-ground\u003cbr\u003eTea Leaves: First Harvest (First Flush)\u003c\/p\u003e","brand":"Fuji Matcha","offers":[{"title":"Default Title","offer_id":44514202026119,"sku":null,"price":5000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/5166\/0679\/files\/80cdc0a5033f02c1006ef6d99e50aeba.jpg?v=1782289067"},{"product_id":"ao-fuji","title":"Ao Fuji","description":"\u003cp\u003eThat moment between tasks when you need to breathe. A slow weekend morning with no agenda. An afternoon that calls for something warm and comforting. Ao Fuji is the matcha you'll reach for in all of those moments.\u003c\/p\u003e\n\u003cp\u003eSourced from Okabe, Shizuoka, Ao Fuji has a gentle, fresh aroma and a naturally soft sweetness that makes it immediately approachable — even if you've never loved matcha before. It pairs beautifully with milk: froth up some oat milk or almond milk, pour it over Ao Fuji, and you have a café-quality matcha latte made entirely in your own kitchen.\u003c\/p\u003e\n\u003cp\u003eLooking for something to replace your afternoon coffee? Wanting to cut back on caffeine without giving up the ritual? Ao Fuji fits into your life without asking you to change it — just add one quiet, green moment to your day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAo Fuji (OKABE)\u003c\/h3\u003e\n\u003cp\u003eOrigin: Okabe, Fujieda City, Shizuoka\u003cbr\u003eCultivar: Yabukita\u003cbr\u003eGrinding Method: Machine-ground\u003cbr\u003eTea Leaves: First Harvest (First Flush)\u003c\/p\u003e","brand":"Fuji Matcha","offers":[{"title":"Default Title","offer_id":44514215886983,"sku":null,"price":4000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/5166\/0679\/files\/73982ac75018719b9e22e45307961cb8.jpg?v=1782289037"},{"product_id":"siro-fuji","title":"Siro Fuji","description":"\u003cp\u003eA matcha life isn't only about what's in your cup. Shiro Fuji was created for those who want to bring matcha into every corner of their kitchen — an everyday, versatile blend that makes it easy.\u003c\/p\u003e\n\u003cp\u003eSourced from Shizuoka and optimized for lattes and culinary use, Shiro Fuji holds its color and aroma beautifully even under heat. The result: matcha ice cream with a vivid green that stops people mid-bite, matcha tiramisu that feels indulgent without being heavy, matcha cookies that make your kitchen smell like a Japanese tea house on a Sunday afternoon.\u003c\/p\u003e\n\u003cp\u003eIt works just as well as a clean, refreshing latte. And at a price that makes daily use feel comfortable, Shiro Fuji is also the perfect starting point for anyone curious about FUJI MATCHA. Drink it. Bake with it. Share it. 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