Who we are
THE MOUNTAIN
What Mount Fuji means
What the Japanese have carried in this mountain for a thousand years
Mount Fuji is Japan's highest peak — but for the Japanese, it has always been something more. An object of faith, a source of art, the spiritual centre of a nation.
During the Edo period, a popular faith tradition called Fuji-kō spread across Japan. Ordinary people dressed in white robes and climbed to the summit, seeking purification and renewal. The mountain was not something to admire from a distance. It was a place to go toward.
Sung in Japan's oldest poetry anthology, painted across centuries of art, Mount Fuji has remained at the centre of Japanese aesthetics across every era. FUJI MATCHA carries this name not for appearance. It is an honest reckoning with the weight of what this mountain means.
FAITH
Fuji-kō
In the Edo period, ordinary people climbed Mount Fuji in white robes, seeking spiritual purification. The mountain was never just a symbol — it was a destination, a practice, a place of transformation.
WATER
Snowmelt
Fuji's snow filters through volcanic rock for decades before surfacing as spring water. That water feeds the tea gardens of Honyama and Okabe. It is the invisible ingredient in every cup.
ORIGIN
Honyama · Okabe
Two of Japan's most respected matcha-producing regions. Elevation, morning mist, and volcanic soil create conditions found nowhere else. FUJI MATCHA sources only from these two regions.
FOR YOUR EVERYDAY
What we want to bring you
No ceremony required. No special equipment. Just the freedom to choose real matcha, at your own pace.
Bringing matcha into your life doesn't have to be a grand gesture. It might be replacing your morning coffee with something calmer. It might be adding an honest green to your weekend baking.
FUJI MATCHA offers four matcha, each suited to a different use. All from the same foothills. Which one you reach for — that's up to your day.
| Product Name | Origin | Cultivar | Grinding Method | Tea Leaves |
|---|---|---|---|---|
| Kuro Fuji (HIKARI) | Nishimata, Honyama District, Shizuoka (Organic Cultivation) | Yume Wakaba | Machine-ground | First Harvest (First Flush) |
| Aka Fuji (Honyama) | Honyama District, Shizuoka | Yabukita | Stone-ground | First Harvest (First Flush) |
| Ao Fuji (OKABE) | Okabe, Fujieda City, Shizuoka | Yabukita | Machine-ground | First Harvest (First Flush) |
| Shiro Fuji (MCM) | Shizuoka Blend (Honyama, Fuji, and Makinohara) | - | Machine-ground | Second Harvest Blend (Second Flush) |
Four matcha. One mountain. A different kind of daily ritual.
FUJI MATCHA — SHIZUOKA, JAPAN