Kuro Fuji

When you start paying close attention to what you put into your body every day, the things you choose begin to change. Kuro Fuji was born to meet that standard — the flagship of FUJI MATCHA, crafted for those who refuse to compromise.

Sourced from Honyama, Shizuoka, and certified organic. Grown without pesticides or chemical fertilizers, these leaves carry a clean, deep umami and the bold, full-bodied richness that only the finest koicha-grade matcha can deliver. Every cup tastes like the land itself — honest, grounded, and quietly extraordinary.

For slow mornings when you want to be fully present. For a bowl of koicha that demands nothing but stillness. For the nights when you want to genuinely take care of yourself. If you believe that what you consume every day should be something you truly trust, Kuro Fuji is your answer — and a gift you can give with complete confidence.

Kuro Fuji (HIKARI)

Origin: Nishimata, Honyama District, Shizuoka (Organic Cultivation)
Cultivar: Yume Wakaba
Grinding Method: Machine-ground
Tea Leaves: First Harvest (First Flush)