Shiro Fuji

A matcha life isn't only about what's in your cup. Shiro Fuji was created for those who want to bring matcha into every corner of their kitchen — an everyday, versatile blend that makes it easy.

Sourced from Shizuoka and optimized for lattes and culinary use, Shiro Fuji holds its color and aroma beautifully even under heat. The result: matcha ice cream with a vivid green that stops people mid-bite, matcha tiramisu that feels indulgent without being heavy, matcha cookies that make your kitchen smell like a Japanese tea house on a Sunday afternoon.

It works just as well as a clean, refreshing latte. And at a price that makes daily use feel comfortable, Shiro Fuji is also the perfect starting point for anyone curious about FUJI MATCHA. Drink it. Bake with it. Share it. Let matcha become a natural part of how you live.

 Shiro Fuji (MCM)

Origin: Shizuoka Blend (Honyama, Fuji, and Makinohara)
Grinding Method: Machine-ground
Tea Leaves: Second Harvest Blend (Second Flush)
Weight: 30g

How to Store Your Matcha (Storage Instructions)

To preserve its delicate aroma, vibrant green color, and rich umami, proper storage is essential:

• Before Opening: Store in a cool, dark place, or keep sealed in the refrigerator. If refrigerated, allow the can to reach room temperature before opening to prevent condensation.
• After Opening: Seal tightly after each use and store in a cool, dry, and dark place (or keep in the refrigerator, away from strong odors).
• Best Enjoyed: For the finest taste and peak freshness, consume within 1 to 2 months after opening.